Mascara junkie, checking in here. I am obsessed with trying mascaras and feel like I’m on the forever hunt for the perfect mascara. I love the way it can open up your eyes and make you look instantly more alert and perky. My eyes have a deep set crease, so I often run into smudges on my upper brow bone. If a mascara can wow me by the way it looks and not smudge, I consider it a winner! Total disclosure; having both of those attributes is a rarity.
Having tried various mascaras, I personally find that plastic bristles work best for my eyelashes. They seem to lift and hold a curl better than their natural bristle counterparts, and they typically function like a lash comb providing better definition. Also for whatever reason, I tend to get less on my eyelids during application when using these.
I’ve seen Honest Beauty Extreme Length Mascara + Lash Primer in Target on numerous occasions and I finally purchased it on a whim. On one end, it has a primer; the brush for this white primer is teeny tiny, which allows for very thorough application to the lashes. The actual wand itself is short, but I don’t find this to be problematic. After 30 seconds or so, you apply the actual mascara.
The wand of the mascara brush is a conical shaped, plastic bristle brush: my fave. The formula itself is creamy and adheres really well over the primer. You can feel that the primer definitely adds grip! One coat of the mascara and my lashes are long, thick, inky, and lifted. Two coats borders on looking like false lashes…I’m not mad about it! This mascara definitely lives up to the claim of lifting lashes!
After a full day of wear, this doesn’t leave smudges on my brow bone. Cue the hallelujah chorus! When I want a really amped up lash look, this is a great mascara to grab. It’s quick and easy but wears beautifully.
Now for a breakdown of the Honest Co. itself. A few years ago they received backlash about customers experiencing sunburns after using the sunscreen; their laundry detergent was also questioned for having Sodium Lauryl Sulfate, to which the company disputed that claim by noting it’s made from the more gentle alternative, Sodium Coco Sulfate. I appreciate that Jessica Alba and her company are working to put their customers minds at ease. I also like that they readily disclose ingredients: nothing says ‘we’re proud of what is in our products’ like ingredient transparency!
The EWG has not yet rated the Honest Beauty Mascara, so to save you the trouble, I investigated the ingredients and their scores! While this mascara is not all natural, it definitely has a majority of it’s ingredients scoring a 1 (lowest level of concern per EWG). There were a few ingredients in both the primer and mascara that scored a 3 or 4; acacia senegal gum (adhesive/film forming), glyceryl behenate (emollient), sodium benzoate (preservative), and potassium sorbate (preservative).
*Please note, I purchased this product with my own money and I am not in any way sponsored or affiliated with the Honest Co. My link is an affiliate link which helps me continue to bring you new reviews, but it’s also worth noting you can find Honest Beauty at most Target stores.
Full Ingredients list per the Honest Beauty site:
Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).
Lash Primer Ingredients
Water (Aqua), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid.