Alima Pure Haul: foundation, bronzer, lipstick, pressed eyeshadow


Glossy black packaging.

Minimalist ingredients.

And a whole lotta color payoff.

That’s what you can expect from Alima Pure. This sleek brand believes in inspiring a woman’s confidence by using the purest ingredients in their cosmetics. Can we also take a moment to appreciate that they are a certified B-Corp, have a neutral carbon footprint (for 10 years straight, I might add), have refillable compacts, and they donate 1% of their annual profits to an environmental group? They are incredibly eco-friendly, meaning they have my support! I love seeing companies like this.


I got the Satin Matte Foundation in the shade Warm 3. The coverage for a powder foundation is superb! A lot of powder foundations are much more sheer, but I find this can easily be built up for more coverage. This is one of the few powder foundations I often wear without a liquid foundation underneath! It doesn’t leave my face feeling tight or dry, and looks really pretty and fresh as the day goes on. The shade selection is also extensive; it boasts an impressive 45 shades! I’ve found using a flat top foundation brush works best for applying powder foundations. It feels so lightweight and makes my skin look flawless.

I am not a bronze goddess, at least not naturally…thankfully bronzers exist! So many bronzers sparkle and shimmer like a disco ball, others so matte they apply patchy and muddy looking. Truly, finding a bronzer is a difficult task. Enter the Bronzer in shade Mauna Loa – it’s absolute perfection: beautiful matte color that doesn’t apply splotchy and warms up the complexion. Also, because it’s matte, this makes a wonderful contour shade! Both the Satin Matte Foundation and the Bronzer are housed in round pots with a sifter that can be closed (eliminating powder explosions in your makeup bag).

Curious about the refillable, pressed eyeshadows, I got the shade Myth, a mossy forest green with a slight golden shimmer. These eyeshadows are very finely milled making application really easy, not to mention they have a high color payoff and are a breeze to blend. I also feel the wear time is very long for a natural eyeshadow. I had no issues with creasing or transfer. The compact and pan are sold together for $26, or you can buy the individual pans for $18. These would be great for building your own palette!

Matte lipsticks are a tricky product for me. Personally, I love the feeling of a hydrating balm or gloss, and matte products typically feel more dry. I can happily say Alima Pure manages to balance a semi-matte finish with a creamy texture in their Velvet Lipsticks.  I chose the shade Odessa, a pretty rosy pink. The color payoff is intense, and really long wearing! Sometimes I apply lip balm underneath to make the color more sheer.

Shop all Alima Pure here



Note: these products were sent to me for consideration.



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